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PROJECT REVIEW

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REVIEW

Diary服装店以服装+咖啡的形式出现在消费者面前。意在提升品牌价值、打造终端形象、拉近与消费者之间的联系.就像很多女生都梦想有家属于自己的咖啡馆,有家属于自己的服装店一样。咖啡走进中国人的生活,咖啡也不再仅仅是一杯握在手中的饮品,它成为一种文化和社交载体。
设计灵感:品牌主营咖啡和女装,品牌设计上形成统一的风格,而在细节上又有各自的延伸。淡绿色与白色为整个品牌的主色调,为了突出服装的色彩,大面积留白,浅金色作为点缀,甜美与优雅共存,又恰与地面水磨石材料形成视觉与空间上的呼应。吧台可以提供简单的咖啡出品,但也兼顾了商品包装及收银。

Diary clothing stores appear in front of consumers in the form of clothing and coffee. The intention is to enhance the brand value, build a terminal image, and bring the connection with consumers closer. Just like many girls dream of having their own cafe and their own clothing store. Coffee has entered the life of the Chinese, and coffee is no longer just a drink in the hand, it has become a cultural and social carrier.
Design inspiration: The brand's main business is coffee and women's clothing. The brand design forms a unified style, but also has its own extension in details. Light green and white are the main colors of the entire brand. In order to highlight the color of the clothing, a large area is left blank. Light gold is used as the embellishment. Sweetness and elegance coexist, and they form a visual and spatial echo with the terrazzo material. The bar can provide simple coffee production, but also takes care of product packaging and Cashier。